The keys to being an entrepreneur, by Israel Ruiz
Key 3. A bright idea isn't enough
“As I see it, in entrepreneurship it's very important who puts the idea into practice, who sees it through.”
“There are plenty of bright ideas. It's not just the entrepreneur with a bright idea who succeeds, but the entrepreneur who puts any other idea into practice, one which already exists. Or who does it better, more cheaply or more efficiently.”