Best brand architecture bronze prize
Transform Awards Europe 2018
The UOC is projected through its masterbrand and five sub-brands: UOC R&I, UOC X, UOC Alumni, UOC Corporate and UOC Media.
Masterbrand
The masterbrand encompasses all of the UOC's activities and sub-brands. This means it is used for all its university teaching, knowledge dissemination, and institutional activities.
UOC R&I
This sub-brand covers the UOC’s research, innovation and knowledge transfer activities.
UOC X
This sub-brand covers those training initiatives that go beyond conventional university courses.
UOC Corporate
This sub-brand covers the learning solutions provided to companies and institutions.
UOC Alumni
This sub-brand is for the graduate network and the corresponding services and connections provided by the UOC.
UOC Media
This sub-brand covers all the media belonging to and created by the UOC (publications, videos, games and apps) that are aimed at the general public.
Want to know more? Download the full details on our brand architecture. Download the full details on our brand architecture (in Catalan).
To download the file you'll need your Virtual Campus login details (only for teaching and administrative staff).
