Author: Federica Mancini
Programme: Doctoral Programme on the Information and Knowledge Society
Language: Spanish
Supervisors: Dr Gemma San Cornelio Esquerdo and Dr Cèsar Carreras Monfort
Faculty / Institute: Internet Interdisciplinary Institute (IN3)
Subjects: Science and Knowledge, Research, Culture, Humanities
Key words: Cybermuseography, Virtual museums, Visitors, Social networks, Participation
Area of knowledge: Virtual Publics Study
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Summary
The inclusion of audience participation in museums through social networks can be seen as an evolution of cultural experience.
In this case this doctoral thesis intends to find out if digital heritage institutions could be an exponent of the participative culture in order to reach distant audiences, and turn them into regulars by analysing the virtual communities of four institutions from different countries: the Museum of Modern and Contemporary Art in Trento and Rovereto (Mart), the Thyssen-Bornemisza Museum in Madrid, the Victoria and Albert Museum in London, and the Indianapolis Museum of Art (IMA) in Indianapolis.
The study also established some guidelines towards having the strategies adopted by the institutional sphere, regarding the new social media and close to the current audience's needs.