Discussion papers DP04-002  
Tracking and evaluation of online platforms for the diffusion, documentation and communication of cultural and heritage institutions (ÒLIBA, 2002-2003)



Glòria Munilla [gmunilla@uoc.edu]
Coordinator (IN3-UOC)
Professor of Humanities and Philology Studies (UOC)

Elena Ferro [eferro@uoc.edu]
Researcher (IN3-UOC)

David Garcia [dgarciar@uoc.edu]
Researcher (IN3-UOC)



ABSTRACT:


One of the main objectives of the ÒLIBA research project is to evaluate results. While the evaluation process that measure the success or failure of a face-to-face exhibition in the field of heritage and museums is complex enough, the process of analysis is even more complicated in the virtual world, for a variety of reasons (the specific nature of audience studies in the museums sector, the limited experience of the virtual world and the specific nature of the digital environment being the most obvious.)

The activities of diffusion as well as tracking carried out of public response and access to the different virtual environments by different kinds of audience form part of a series of strategies the main objective of which is to analyse visitor response qualitatively and quantitatively. We present here the results of this evaluation process for two online exhibitions the ÒLIBA group has been responsible for recently, the Boí Valley Portal and Memories of our childhood: children of the war. These experiences have enabled us to look into the informal educational resources offered to us by the world of museums and information and communications technologies.


KEYWORDS:

Evaluation, Public, Museums, Heritage, Cybermuseography.

RESEARCH PROJECT:

Tracking and evaluation of online platforms for the diffusion, documentation and communication of cultural and heritage institutions (ÒLIBA, 2002-2003)

Submission date:
January 2004 

Published in:
April 2004 
Full document
(in Spanish)
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