Modelos de televisión: generalista, temática y convergente con Internet
Mariano Cebrián
abstract
Television is undergoing expansion and transformation, increasing its social leverage and developing an increasingly diversified discourse in terms of programmes and channels via satellite, terrestrial airwaves or cable. This work looks at the changes taking place and offers a comprehensive analysis of the level complexity reached by television. The book looks closely at the study of technical innovations and the links to the communicative and discursive processes, and offers a clear but complete investigation of the characteristics of the three current models of television: generalist, thematic and convergent with the internet, as well as the synergies produced between them. It examines the extensive fields of content and services, the concentration and reciprocal convergence and reveals the increasing number of participants in the authoring of the discourse and the mutations taking place in the reception processes.
This is a vital work for finding out about the state of affairs and trends in television. As well as being of undoubted interest to the university community and communication professionals, it also offers fundamental knowledge for other scientific and professional fields and for all those interested in finding out more about the world we live in, given that television is now at the centre of social, political, economic and cultural dynamisms.
keywords
television, internet, multimedia, interactivity, reception processes
catalogue card
Title: Modelos de televisión: generalista, temática y convergente con Internet
Author: Mariano Cebrián Herreros
Imprint: Barcelona: Paidós, 20
Series: Papeles de comunicación (Paidós); 41
Subject: Television, Television -- Social aspects, Television programmes -- Planning
ISBN: 84-493-1537-9
index
1. Expansión técnico-comunicativa
2. Transformaciones estratégicas en el discurso generalista
3. Desarrollo del modelo multitemático
4. Organización e identidad de los canales y ofertas
5. Campos temáticos
6. Servicios multimedia e interactivos
7. Convergencia e integración de contenidos y servicios
8. Modelo convergente de televisión e Internet
9. Los nuevos territorios televisivos
10. Concentración de contenidos en organizaciones enunciadoras complejas y globales
11. Sinergias y estrategias de multiexplotación simultánea de los tres modelos
12. Procesos de recepción: telespectadores, usuarios, activistas e interactivistas
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