Selection of books

Marketing Library and Information Services: International Perspectives

Dinesh K. Gupta

abstract

Marketing of library services has now been recognized as an essential agenda in all kind of libraries all over the world. There are many different thoughts and viewpoints. This volume brings the whole scattered store of knowledge under one heading and is a treasure on LIS marketing from 47 experts, educators and practitioners from 20 countries, through 40 contributions broadly divided into six sections (marketing concept: a changing perspective; marketing in libraries around the world; role of library associations; education, training and research; excellence in marketing; databases and other marketing literature).


It recognizes that marketing roots are deepening into library and information services; indicates the stage of LIS marketing at the international level; makes out a pool of the best practices in LIS marketing; and opens up yet another ground for thought provocation and thought stimulation for the future.


The book shall prove helpful for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level.



keywords

education, library and information services, marketing, research, training



catalogue card

Title: Marketing Library and Information Services: International Perspectives
Author: Dinesh K. Gupta (ed.)
Publication: Munich: K. G. Saur, 2006
Subjects: librarian association, information services - Marketing, Libraries - Marketing
ISBN: 3-598-11753-4 (cart.)



index

Introduction
Acknowledgements
Contributors


Section - I
MARKETING CONCEPT: A CHANGING PERSPECTIVE


Section - II
MARKETING IN LIBRARIES AROUND THE WORLD


Section - III
ROLE OF LIBRARY ASSOCIATIONS


Section - IV
EDUCATION, TRAINING AND RESEARCH


Section - V
EXCELLENCE IN MARKETING


Section - VI
DATABASES AND OTHER MARKETING LITERATURE





 
Open summary, issue 4 (2007)

Open summary (iss. 4, 2007)

editorial

The use of the Internet in healthcare, focus of a new section: the dossier

in-depth

Cybertext challenge: teaching literature in the digital world, by Raine Koskimaa. Presentation by Laura Borràs

dossier

Health interventions on the Internet, coordinated by E. Hernández and B. Gómez-Zúñiga

Introduction: A study of health interventions on the Internet, by E. Hernández and B. Gómez-Zúñiga

  1. Experiences in online intervention in one field: tobacco addiction, by J.M. Suelves
  2. Experiences of hybrid-design online interventions, by M. Armayones and N. Guillamón
  3. Health portals, by P. Roqué

Conclusions: State of the art and prospects for the future, by M. Pousada, L. Valiente and M. Boixadós


miscellany

Hacia una nueva concepción de los estudios literarios en el espacio europeo de enseñanza superior (EHEA), by Laura Borràs

R&D, innovation and public policy: towards a new economic policy for innovation, by Maria Callejón

analysis and debate

A bibliographic review of relations between literature and technology. The state of the art at Spanish universities, by Joan-Elies Adell

Greening-Turisme: a platform for exchanging knowledge geared towards the dissemination of sustainable tourism through ICTs, by F. González, O. Miralbell, M. G. Nel·lo and F. Romagosa

reviews

Didáctica universitaria en entornos virtuales de enseñanza aprendizaje, by G. Bautista, F. Borges and A. Forés. By Enric Serradell

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